Maison Labiche teams up with the NBA (National Basketball Association) to create an exclusive collection that pays tribute to the NBA’s influence on basketball and popular culture. Combining contemporary style and the signature Labiche touch with the global NBA phenomenon, this collaboration takes you on a transatlantic journey.

The iconic logos of NBA teams – Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, New York Knicks and San Antonio Spurs – have been redesigned and reimagined with a playful and bold style to adorn the brand’s signature pieces: t-shirts, sweatshirts, hoodies, jackets, and accessories. The emblems are also embroidered and reinterpreted in the official color palettes of these select iconic teams, featured on standout pieces like knitwear or jackets.

Maison Labiche also offers exclusive personalization options by redesigning the logos of all 30 NBA teams, as well as the WNBA logo, allowing customers to have a custom Popincourt t-shirt embroidered with the emblem and colors of their chosen team. This personalization gives every fan the chance to express their connection to their favorite franchise while owning a bespoke piece.